The questions we hear most
Is this you?
Are you saving enough?
Are your investments really doing what they should?
Are you paying more tax than necessary?
Will you actually be able to retire when you want to?
Can you afford the things you really want in life?
If any of this sounds familiar, you’re in the right place.
Who we help
Business owners
Busy running a business and unsure how to turn success into long-term personal security.
High-earning professionals
High earners who want structure, clarity, and confidence around their financial future.
Families planning ahead
People approaching retirement who want certainty, not guesswork.
Those seeking freedom
Those who want to protect their wealth and plan for the people they care about.
The difference
Independent. Transparent.
Other Firms
Biased Advice
Recommendations influenced by products or commissions, not your best interests.
Unclear Fees
Complex or layered fee structures that can be difficult to fully understand or anticipate.
Upfront Fees
An initial charge is often required before advice or planning begins.
With Pura Vida
Independent Advice
Truly impartial planning focused on your goals and priorities.
Clear, Fixed Fees
Straightforward pricing with no commissions or percentage-based charges, explained upfront.
No Initial Fees
You won’t pay an upfront fee just to get started or explore whether we’re right for you.
Same independence. Same transparency. A fairer way to pay for advice.
What we do
Expert advice, tailored to your financial success.
Retirement Planning
Confused about when you can afford to stop working? We’ll help you plan for freedom and confidence in later life.
Tax Planning
Paying more than you need to? We’ll structure your finances to make your money work harder for you.
Estate Planning
Want to pass wealth to your family with care? We’ll help you protect what you’ve built and leave a legacy that lasts.
Investment Strategy
Unsure if your investments are doing enough? We’ll build an evidence-based portfolio that supports your goals.
Protection Planning
Worried about what happens if life takes a turn? We’ll make sure your loved ones are financially secure no matter what.
Business Owner Support
Too busy running your business to plan your own future? We’ll help you create structure, strategy, and tax efficiency.
Financial clarity for
Ambitious lives.
About Pura Vida
Client stories
What our clients say:
01 · CLIENT STORY
- Dan Bruce
“Pura Vida have helped me to plan for the future while enjoying life today. Ben, Adam and the team are a delight to work with, they've helped me to understand what I previously understood to be tricky concepts. Having started my business a year ago, they have helped me structure both my business and personal finances giving me the head space to concentrate on family and running my business."
02 · CLIENT STORY
- Paul Barnes, Managing Director MAP
"Of all the people that you need to be able to trust in life, the one that handles your money is pretty high on the list!
I have met many financial planners and advisers in my career and Adam has not only been the most impressive in terms of approach but also the one with the highest levels of values"
Common questions
Your questions, answered.
How do your fees work?
We charge fixed fees, agreed and set out in writing before any work begins. There is no commission, no percentage of assets under management, and no surprises. Because our fee does not rise as your investments grow, you always know exactly what you are paying and why. [ADAM TO CONFIRM: whether to publish specific fee figures or a starting range here.]
Are you independent?
Yes. Pura Vida is whole-of-market and independent. We are not tied to any provider, we hold no in-house funds, and we earn no commission, so every recommendation is shaped around what is right for you.
Do you charge for the first meeting?
No. The first discovery meeting is free and without obligation. It is a chance to understand your situation and for you to decide whether we are the right fit, before you commit to anything.
What qualifications does the team hold?
Pura Vida holds Chartered status as a firm, and our lead advisers are Fellows of the Personal Finance Society, the highest level of professional accreditation in UK financial planning.
Who do you work with?
We do our best work with business owners and high-earning professionals who want their finances looked after properly, and who value a long-term relationship over a one-off transaction.
Can you help if most of my wealth is tied up in my business?
Yes. Because we charge a fixed fee rather than a percentage of investable assets, we can help business owners whose wealth is still in the business, including those who are pre-exit and may not yet have a large investment portfolio.
Where are you based, and do you work remotely?
We are based in Manchester and work with clients across the UK, both in person and remotely by video, so where you are is no barrier to working together.
How do I get started?
The first step is a free discovery meeting. [ADAM TO CONFIRM booking link.] You can also send a message through the contact form and we will get back to you shortly.
Get in touch
Get in touch today.
Leave us a message below about your situation, and we’ll get back in touch with you shortly.
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